Gain Knowledge From Grenville

Excellent article by Kate Grenville in the Daily Mail. “The problem is that fragrance is everywhere. Unless you go out of your way to avoid it, you live in a permanent mist of scented air.

Consider the morning routine for a typical woman. She will wake after eight hours spent in sheets and pyjamas fragranced with detergent, then use a bathroom cleaned with fragranced products.

She will wash her hands with scented soap, shower with fragranced body wash, wash her hair with shampoo and conditioner and dry herself with a towel radiant with the scent of laundry detergent. Her clothes will smell of the same washing powder and each item in her make-up bag will add even more perfume.

So, even before breakfast, she will have been exposed to fragrance in something like 15 products.”

Scent is such an integral part of our lives that restrictions will sound crazy to many, but the majority of people would support fragrance bans, according to one recent study.
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