Excellent article by Kate Grenville in the Daily Mail. “The problem is that fragrance is everywhere. Unless you go out of your way to avoid it, you live in a permanent mist of scented air.
Consider the morning routine for a typical woman. She will wake after eight hours spent in sheets and pyjamas fragranced with detergent, then use a bathroom cleaned with fragranced products.
She will wash her hands with scented soap, shower with fragranced body wash, wash her hair with shampoo and conditioner and dry herself with a towel radiant with the scent of laundry detergent. Her clothes will smell of the same washing powder and each item in her make-up bag will add even more perfume.
So, even before breakfast, she will have been exposed to fragrance in something like 15 products.”